Cristina Costa (she/her) has been working in the technology industry in Boston for the past 4 years. She started her tech journey at PayPal and later worked at HubSpot as a consultant and at a startup called Lendbuzz as a digital marketing manager. Cristina is the co-chair of an organization called Women with Purpose, which empowers women of color through a series of professional development seminars and events in the Boston area.
Cristina is also passionate about increasing access to educational resources for all. She is a recent graduate of the 2018 New Leaders Council Fellowship, which provided her with the tools necessary to run politically progressive campaigns. Most recently, Cristina worked as the Director of Marketing and Student Engagement at Duet, an ed tech organization whose mission is to provide affordable bachelor’s and associate’s degrees to low-income adults in the Boston area. Cristina cares deeply about racial and gender equality and hopes to create more opportunities for people of color in the constantly expanding tech space.
1. When did you know that you wanted to work in tech?
I didn’t decide to work in the tech industry, I sort of fell into it. I had been working in higher education as an international student advisor and thought that I wanted to go back to school to earn my MBA. At the time, I was very unhappy in my workplace and didn’t enjoy my courses, so I decided to transition back into marketing and advertising, which is what I had studied in college. When I started my job search, a friend of mine posted on Facebook that her company, PayPal, was hiring for an advertising operations position. I reached out to her and ended up landing the job! Working at PayPal exposed me to all of the opportunity that the tech vertical provides and I have been working in tech ever since.
2. Who is a role model that you look up to?
I have always looked up to my mother. She moved to the US from Guatemala at 16 years old without speaking a word of English. She not only survived, but she became the first woman in the family to attend college. My mother has always been the backbone of our family and my strongest supporter.
3. Where is your hometown?
I was born in Cambridge and Somerville, but I was raised in Hyde Park, Boston.
4. What is a struggle that you’ve faced and how did you handle it?
After college, I was accepted into a program called JET Programme (Japan Exchange Teaching Program) and I moved to Japan all by myself. I didn’t know anyone in the program and I didn’t have family or friends close by. I took this opportunity so that I could explore the world and get out of my comfort zone. My first few months in Japan were very difficult. I lived alone in a rural town, didn’t speak the language and felt so alone, but I survived. I managed to acclimate to the culture and made some amazing friends along the way. After that experience, I know that I can survive ANYWHERE.
5. What is something that you are immensely proud of?
One of my proudest moments was when I became more involved in diversity and inclusion initiatives within the tech industry. I helped start an employee resource group (ERG) at HubSpot called POCAH (People of Color at HubSpot), which created diversity initiatives and mentorship programs for employees of color.
During that time, I also began volunteering at an organization called Resilient Coders, which taught students of color how to code, where I helped with recruiting and placing these graduates in positions in tech. My proudest moment was when I referred and trained a recent Resilient Coder graduate and helped him land a job at HubSpot! I truly enjoy empowering other people, especially marginalized groups that might not have had the opportunity otherwise.
6. What’s something that’s been on your mind a lot lately?
POLITICS. I am beyond disappointed and disgusted with the current administration and how the laws being implemented are affecting minorities and especially immigrants in this country.
7. Favorite food?
Pad Thai or pretty much any type of Thai food!
8. Favorite book?
The Alchemist.
9. If you could try another job for a day, what would it be?
I have secretly always wanted to be a singer! If I could try a job for a day, I would want to be Beyonce and sing and dance at the On The Run tour with Jay-Z!
10. If you could give your 18-year-old self a piece of advice, what would it be?
I would tell her to trust her instincts, believe in herself, surround herself with positive people, and that it’s okay to put yourself first.